Arc in the Press

Read what others have written about the Arc Publishing platform.

The Washington Post Is Marketing Itself to Brands as a Testing Ground for Video Ads

"One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and Development (or RED) that now includes a team of 10 to 15 engineers and product employees who are laser-focused on making ads faster and better for both marketers and other publishers like Toronto's The Globe and Mail who license The Washington Post's ad technology."

Read more at adweek.com

Digital Publishing: How the Washington Post is Pushing its Ad Technology Business



"Is it an underhanded compliment to be called the most innovative company in the newspaper business?

The Washington Post will happily take it. In the three years since Amazon’s Jeff Bezos bought the Post for $250 million—now seen as a steal for one of the great brands in publishing—the Post has reinvented itself with digital speed. Its Web traffic has doubled since Bezos arrived, and it far outstrips The New York Times (and even BuzzFeed) in the number of online posts its reporters file every day.

So successful has the Post become in the digital game that it now licenses its content management system to other news outlets, a business that could generate $100 million a year."

Read more at cjr.org

Digital Publishing: How the Washington Post is Pushing its Ad Technology Business

"The investment in the product side of the organization has led to a wellspring of innovation for a company that still earns the lion’s share of its revenue selling printed newspapers. Bandito is a home-grown tool that lets editors publish articles with as many as five different headlines and photos to figure out which is the most engaging to readers. WebSked is a newsroom planning tool that makes it easier and faster to plan and coordinate coverage. They even developed a tool called BreakFast, which measures the speed of its breaking news alerts."

Read more at editorandpublisher.com

Inside The Washington Post’s Quest to Fix Ad Tech


"Improvements in code cut page load time by almost 85 percent. In total, 18 products can be licensed via the Post’s proprietary technology, Arc Publishing. Arguably the most surprising investment has been in ad tech, where Jarrod Dicker has led the company’s ad product team, called RED, since August 2015. Previously the head of commercial product at RebelMouse, and head of product at Time Inc. before that, Dicker is a veteran of the revenue side of media. He thinks a change in the way publishers approach advertising technology is long overdue."

Read more at contently.com

The Washington Post Takes Matters Into Its Own Hands, Creates Newsletter Platform

"Sensing an opportunity to reduce its reliance on third-party providers, The Washington Post has created a platform for email newsletters that is available for sale as part of its Arc suite of editorial and technology products.
...
Paloma has three components, Mr. Prakash said: It makes it easier to import and embed multimedia content from social platforms like Instagram; it employs a package of spam-detection technologies and tests to ensure that newsletters aren't getting caught in filters, a persistent issue in the industry; and it uses Amazon's Simple Email Service platform to actually build and deliver the product, once assembled."

Read more at adage.com

Good News at The Washington Post: Inside the paper Jeff Bezos bought & Donald Trump banned.

"About a dozen publishers have signed on, including the Toronto Globe and Mail, Alaska Dispatch News, Willamette Week, and Santa Fe Reporter, but the Post believes it can eventually generate $100 million a year from the business. This spring, it launched software that solves certain problems for digital advertisers: One rapidly reduces load times for mobile display ads; another reformats video ads for vertical cell-phone screens. The goal, again, is to sell to other media companies."

Read more at nymag.com

Washington Post Looks to Publishing Platform as Growing Revenue Stream

"“Everything that we offer to our clients we are building for ourselves,” Mr. Prakash said. The software is hosted on the Post’s network and the customer pays according to the amount of data used to build pages, manage paywalls, test headlines, and post to outside platforms like Facebook and Twitter, as well as collect and analyze user information. “We have a taken a page out of Amazon’s playbook. It is completely hosted. We run it, we administer it and we get paid consistently every month,” he said. “The great thing is if a site grows and gets more traffic, we get paid more.” Revenue from Arc has served as an unexpected benefit of Mr. Bezos’ efforts to revamp the Post since acquiring it in 2013 for $250 million and taking it private. Much of the editorial effort has focused on building a larger audience with an eye toward signing up more digital subscribers."

Read more at wsj.com

The Washington Post destacó el acuerdo tecnológico con Infobae



"El diario estadounidense publicó un artículo en el que cuenta los detalles del convenio. “Damos la bienvenida a un medio digital moderno que comparte nuestro compromiso con la velocidad digital”, indicó Shailesh Prakash, jefe de Tecnología del Washington Post."


Read more at infobae.com

5 things publishers can learn from how Jeff Bezos is running The Washington Post

"Of course, few newspapers other the Post and the Times can afford to invest deeply in tech development. As it happens, Prakash has a vision of licensing Post products to other newspapers — as it is already doing with Arc, a suite of content-management tools the paper developed. "I would love it if the platform we built for the Post was powering a lot of other media organizations," Prakash told me."

Read more at niemanlab.org

Can news publishers take on the tech giants at their own game?


"Prakash is hoping that the licensing of Arc is just the beginning. If it were up to him, he’d make available to other news organizations a range of tools the Post has developed, including its apps. Obviously a Post app would have to be customized and rebranded before it could be used by, say, The Berkshire Eagle. And given the precarious state of the newspaper business, licensing or selling technology to other newspapers is not going to create a financial bonanza for the Post. But it would provide a stream of revenue while at the same time creating a media ecosystem built around the Post’s technology."

Read more at shorensteincenter.org

The Globe and Mail becomes largest North American media outlet to use The Washington Post’s Technology Platform

"Today, The Globe and Mail announces that they will become the largest North American media outlet to adopt The Washington Post’s Arc Publishing technology, with efforts to transition The Globe to the new platform starting immediately. Designed and built by The Washington Post, Arc Publishing is a flexible technology platform specifically built for digital storytelling that handles stories, rich media, apps, video and personalization, optimizing them for deployment to different channels..."

Read more at theglobeandmail.com

Washington Post Pushes Into Ad Tech With New High-Speed Ad Product



"You’ve heard of Facebook Instant Articles. Think of this as Washington Post instant advertising.

The newspaper publisher, owned by Amazon.com founder Jeff Bezos, is rolling out a new ad product aimed at speeding up the response time for Web ads, particularly on mobile devices. It’s intended, in part, to help win over consumers who turned to ad blockers after being burned by lousy digital ad experiences."

Read more at wsj.com

Welcome to the new adn.com

"Bigger changes are happening under the hood. Starting this week, we're using the Arc suite of publishing tools developed by The Washington Post. They're the same tools that power the Post online. We're the first regional news site to adopt them. (Willamette Week, the alt-weekly in Portland, has been using Arc for a while.)

Look for faster load times and better performance. The tools give us much more flexibility to customize pages, update stories quickly and create different presentations for readers. As we ease into these tools, we'll have even more dynamic stories for you."

Read more at adn.com

By dealing with Amazon and non-news organizations, can The Washington Post ‘blow the top off’ the CMS industry?

"Enter Arc. The Post's pitch to news organizations is a simple one: Let us provide the tools for everything you do — building pages, setting up paywalls, scheduling stories, testing headlines, managing newsletters — and in return, pay us a fee based on how much data you use. The Post offers Arc through a tiered pricing model..."

Read more at poynter.org

Can a Bezos buddy act help fend off Gannett’s bid for Tribune?

"That Arc platform aims to provide the Post, and its growing licensees, a platform to power the modern business. That means individual modules that drive video, mobile, social, user testing, app creation and analytics, among other abilities. Those who have seen it like what they see, how it’s architected for integration and growth, even as they realize parts of it require fuller build-out. Arc takes a cloud-based approach, hosted on Amazon Web Services — yet another leverage of that other little company in which Post owner Jeff Bezos is involved."

Read more at niemanlab.org

Can news publishers take on the tech giants at their own game?

"Matthew Monahan is senior product manager responsible for Arc at the Washington Post.

He said, 'At first we were just building solutions to problems we had with existing systems. Then these things started to come together and we developed this vision that this could be a true platform. We gave it away for free to university newspapers like the Columbia Spectator to test our idea and begin getting feedback from users.'"

Read more at theguardian.com

Media Companies Focus on Marketing Their Publishing Platforms to Others

"The Post has announced five such clients so far and says it has signed about that many more that it hasn't announced. In October, the Post said Willamette Week had become the company's first licensing client for Arc. There is no upfront cost to license Arc, with licensees paying based on their traffic, storage, and professional service needs, Mr. Prakash said. Profit is not the Post's short-term objective for Arc, though Mr. Prakash said that's the ultimate goal. "We are not in it, at this time, to make money," he said."

Read more at adage.com

How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile


"Its new Re-Engage feature, currently for mobile web, observes how long a reader remains completely idle on a story page or how quickly a reader begins swiping the screen to scroll to the bottom of a story, and then offers a small pop-up suggesting other Post stories.

So if a lede doesn’t pique my interest and I leave my phone screen for a while, the Re-Engage feature emerges on my screen offering a couple of other story suggestions from the same section."

Read more at niemanlab.org

Washington Post’s ‘Bandito’ Tool Optimizes Content For Clicks

"The Washington Post is experimenting with technology to automatically optimize articles on its website for maximum readership.

A new internally-developed tool, dubbed “Bandito,” allows editors to enter different article versions with varying headlines, images and teaser text into its content management system. The technology then detects which version readers are clicking or tapping on more, and automatically serves that version more frequently on the homepage and other areas of the Post’s site.

Publishers frequently use so-called A/B tests to compare different versions of articles and to establish which headlines and images appeal to readers, but the Post’s tool is particularly interesting because it automatically implements changes based on the information it collects."

Read more at wsj.com

Bezos transforms Washington Post in digital age

"The Post platform dubbed "Arc" made its debut in August, and is also being offered to other newspapers to improve their performance and analytics -- a move that could according to Doctor help the Washington daily collect useful reader data. "That's the roadmap -- to learn rapidly about news readers in the same way that Amazon has learned about buyers of goods," Doctor said. Bezos upgraded the Post technology team which he said rivals "any team in Silicon Valley."

Read more at yahoo.com

The Washington Post Continues to Debut New Ad Products

"PostPulse ad units will incorporate both a brand's media -- it could be branded content -- and a carousel that will recommend a few Post articles for readers, based on the data. The right-rail Pulse unit will "follow" readers from page to page if they take the plunge and click on a recommended link.

Comparing PostPulse to past ad products he's worked on, Mr. Dicker said: "What I really like about this one is that the advertiser is really starting to become the recommendation engine for a particular user.""

Read more at adage.com

Can news publishers take on the tech giants at their own game?

"Just this week, Portland’s Pulitzer-winning Willamette Week became Arc’s first launched customer. The weekly pulled the Arc switch with the usual trepidation — but few of the normal tears, it says — and transformed the look and speed of its web and mobile products. In total, it took but two and a half months from the start of talks with the Post to the launch. Willamette Week’s newsroom has seen a much needed change in its workflows.

'To upload images, we’ve gone from three steps to one,' says Lizzy Acker, Willamette Week’s web editor..."

Read more at niemanlab.org