How The Washington Post built a publishing platform accidentally on purpose
The Elizabethan dramaturge John Webster gave one of his characters these immortal words: “There’s nothing of so infinite vexation/As man’s own thoughts.” Of course, he was lucky enough to live nearly 400 years before the first content management system was invented. Learn More
A full platform was needed, and these tools became an integrated suite, one component at a time. The metered paywall came in 2013. It was followed by a video system (code-named Goldfish), scheduling and workflow management tool (Websked), fully redesigned mobile app (Rainbow), quiz and poll tools (Story Tools), analytics dashboard (Loxodo), headline testing tool (Bandito), A/B testing tool (Darwin), and others.
Eventually, the platform got a new name: Arc Publishing.