Press Releases

News about the Arc Publishing platform from the public relations team at The Washington Post.

The Washington Post releases ‘the web’s fastest advertising technology’

The Washington Post today announced the completed rollout of its speed focused advertising technology across the entire Post ecosystem, delivering an optimal ad experience for both brands and users. With Zeus, all advertising on The Washington Post—including mobile, desktop and apps—now loads in under two seconds. “We set out to create the web’s fastest advertising technology, and this near instant and frictionless delivery of ads is now our default ad experience,” said Jarrod Dicker, head of ad product and technology for The Post. “Zeus is truly an industry-first technology, and it has evolved as we’ve been developing a solution that can scale across our own site as well as partner sites through Arc.”

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The Washington Post’s Arc Publishing announces technology partnership with tronc, Inc.


Arc Publishing, The Washington Post’s fast-growing software-as-a-service business, has signed a technology partnership with tronc, Inc. to power digital publishing for its vast publishing portfolio, beginning with the Los Angeles Times.
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“This partnership will provide us with the capabilities that our reporters need to deliver award-winning journalism across all platforms and new tools that allow our marketing partners to connect with our growing digital audience,” said tronc CEO Justin Dearborn. “We look forward to collaborating with The Washington Post on additional technology initiatives that benefit our readers and advertisers.”

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The Washington Post’s Arc Publishing signs New Zealand’s largest media company

New Zealand Media and Entertainment (NZME) becomes the newest international client of Arc Publishing, the state-of-the-art digital publishing platform built by The Washington Post that now serves over a dozen clients worldwide. NZME is one of New Zealand’s leading news organizations with a network of more than 80 media outlets, including iconic Kiwi brands such as The New Zealand Herald and Newstalk ZB. With the addition of NZME, Arc extends its operations and capabilities into the Asia-Pacific region, opening up a new market for growth.

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How The Washington Post built a publishing platform accidentally on purpose

The Elizabethan dramaturge John Webster gave one of his characters these immortal words: “There’s nothing of so infinite vexation/As man’s own thoughts.” Of course, he was lucky enough to live nearly 400 years before the first content management system was invented.
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A full platform was needed, and these tools became an integrated suite, one component at a time. The metered paywall came in 2013. It was followed by a video system (code-named Goldfish), scheduling and workflow management tool (Websked), fully redesigned mobile app (Rainbow), quiz and poll tools (Story Tools), analytics dashboard (Loxodo), headline testing tool (Bandito), A/B testing tool (Darwin), and others.

Eventually, the platform got a new name: Arc Publishing.

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The Washington Post unveils ‘Paloma’ newsletter delivery platform

"The Washington Post introduces Paloma, an email delivery system developed by Post engineers that gives the newsroom powerful tools for creating custom newsletters. Built using Amazon’s Simple Email Service (SES) platform, Paloma is a light-weight, fast platform that features an intuitive content editor, making it easy for reporters to compose text within the system and automatically embed social content, photos and videos."

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A sneak peek at Ask, the newest application from The Coral Project

"Asking questions of readers and managing their answers will soon be easier for publishers of all sizes thanks to Ask, a new open-source software application that’s being developed by The Coral Project, a collaboration between The Washington Post, The New York Times, and Mozilla, funded by a grant from the Knight Foundation. By using Ask’s simple drag-and-drop interface, a reporter or editor can solicit feedback or personal stories from readers. Ask then gives publishers simple tools to choose reader contributions to highlight, then manage a gallery of contributions that can be placed on its own web page or embedded along with an article."

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Infobae now powered by The Washington Post’s Arc Technology

"The Washington Post announces it has added Argentine publisher Infobae as a partner of Arc Publishing, making it the largest international outlet to use The Post’s technology.

Infobae’s completely relaunched site, which progressed rapidly from conception to launch in a matter of months, showcases the publisher’s focus on digital experimentation and commitment to producing high-quality journalism for readers. Arc technology will power Infobae’s ambitious digital plans to accelerate capabilities for mobile, video, social and distributed platforms and position them for continued growth."

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The Globe and Mail becomes largest North American media outlet to use The Washington Post’s Technology Platform

"Today, The Globe and Mail announces that they will become the largest North American media outlet to adopt The Washington Post’s Arc Publishing technology, with efforts to transition The Globe to the new platform starting immediately. Designed and built by The Washington Post, Arc Publishing is a flexible technology platform specifically built for digital storytelling that handles stories, rich media, apps, video and personalization, optimizing them for deployment to different channels – including desktop, large or small tablets, mobile phones and distributed social platforms."

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The Washington Post’s Arc Publishing Technology powers new Alaska Dispatch News site



"Great storytelling demands great technology, and The Washington Post thrives at the intersection of journalism and engineering. Arc powers our digital products at The Post, and I’m happy to launch the Alaska Dispatch News onto Arc’s state-of-the-art digital platform.” said Shailesh Prakash, Chief Technology Officer at The Washington Post. Alaska Dispatch News focuses on issues that concern Alaskans, including a changing economy, climate change, the oil and gas industry and life in Alaska."


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The Washington Post introduces “Fuse,” new technology for ads across all Post platforms

"When a user swipes on the promotional unit powered by Fuse, the ad unit opens pre-cached and immediately within the application to reveal a full-screen, dynamic experience. Users can then swipe or click to return to where they were in the editorial article, creating a seamless transition between the advertising and editorial experience. Following the industry standard, a Fuse ad is identified by a lightning bolt in the top right corner of the promotional creative to denote an instantaneous load."

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“Trust,” the first app from The Coral Project, debuts


"The Trust app aims to scale the moderation of user-generated contributions by focusing on the user’s history of contributions in addition to moderating individual contributions themselves. Through Trust, publishers can categorize users in two ways: persistent tags (examples: this user is a medical doctor; this user’s comments have been featured in an article) and dynamic lists — groups that allow publishers to tee up groups of users based on their contribution history."


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New feature aims to get distracted or inactive users to engage further with Washington Post content

"'Re-Engage' is a new feature that provides personalized content recommendations and appears when mobile users show signs of distraction or stop engaging with Post content when on article pages. We built this product in-house to engage with users at a time when they’re most likely to look elsewhere for relevant content. Here’s how it works: when a mobile user is rapidly swiping past content or not interacting with it at all, we will deliver a “Re-Engage” unit that recommends content based on the user’s interests identified through our proprietary Clavis personalization system. The unit also leverages Bandito’s testing capabilities."

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The Washington Post unveils new real-time content testing tool Bandito


"The Washington Post unveils Bandito, a custom-built, real-time content testing tool that allows Post editors to experiment with how a story is presented on The Post’s site. Bandito lets editors create multiple experiences for a story, varying the headline, blurb, and thumbnail photo for articles that appear on The Post’s site. Once a test goes live, Bandito detects which version readers prefer and automatically serves that version more frequently."

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The Washington Post’s new “InContext” promotional unit automatically matched with relevant editorial content

"The native ads, called “InContext,” were created by a team of Post engineers focused on personalization and feature pre-selected quotes from WP BrandStudio stories. Proprietary technology enables the units to appear on story pages with contextually relevant Post editorial content, dramatically improving efficiency and the amount of time that would be required to pair the ads manually."

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New Washington Post promotional unit integrates editorial content to deliver a tailored ad experience

"Using proprietary technology, “PostPulse” is a promotional unit that pulls in Post editorial content around a certain topic as well as a brand’s message. The data-driven technology, called Clavis, then identifies users that would be interested in that content and recommends an experience that’s most relatable to them."

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