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4 Tracks, 60 Sessions, and 160 Speakers - Turning ChosunIlbo’s Asian Leadership Conference into a Virtual Success.

When COVID-19 eliminated any opportunity for Korea’s annual premier leadership conference to be held in-person, ChosunIlbo, Korea’s most influential daily newspaper and conference host, turned to Arc Publishing.

The Challenge

Launched in 2005 by ChosunIlbo, Korea’s most influential daily newspaper, the Asian Leadership Conference (ALC) is South Korea’s premier international event coalesce to discuss and provide possible solutions for the pressing issues currently facing the world.

While planning for ALC2020 was underway, the COVID-19 pandemic progressed rapidly across the world, eliminating any opportunity for the event to be held in-person. Instead of canceling, Chosun instead chose to pivot to a virtually executed event. The question now became how to transition what traditionally was a two-day in-person conference that hosted more than 220 speakers and over 3,500 attendees. What would that look like and how would they do it?

The Solution

The solution was to create an event that would feature a mix of in-person and remote speakers delivered virtually to conference registrants. The agenda would continue to feature speakers across four program tracks with sessions running back-to-back for 30 minutes to one hour each.

While ChosunIlbo’s newsroom evaluated its options for executing this vision of ALC2020, its technical team was in the process of re-platforming Chosun.com to Arc’s cloud-based digital experience platform powered by AWS, including Arc’s online video platform, Video Center.

Offering live-streaming and live-to-VOD conversion in conjunction with transcoding, publishing and playback for a complete end-to-end video platform fully integrated into Arc’s content management and digital experience engines, Video Center presented the ideal solution.

The Impact

At 9:00am Korean Standard Time on November 11th the opening ceremony for ALC2020 kicked off. Over the course of the next 15 hours, 3,000 registrants logged into the conference website and seamlessly accessed the sessions of 160 speakers from Korea and around the world.

Because of Arc’s capabilities, Chosun was able to expand the reach and impact of the ALC beyond registrants for the first time. Through Video Center, select sessions were live streamed directly to Chosun.com and third-party sites in the United States, China and India while the ChosunIlbo newsroom used Arc’s authoring tool, Composer, to swiftly create conference-related content and publish in real-time to Chosun.com

“The execution was flawless. We ran 60 sessions from 160 speakers for 15 hours straight without a single error or downtime,” said Woosuk Ken Choi, Editor/Director General, ChosunIlbo. “We accomplished something we never would have been able to do before Arc. Moving forward, even when we return to hosting the ALC in-person, live-streamed sessions will remain a key component of how we deliver the conference”

For Chosun Media, the successful execution of the ALC is just a stepping-stone for what they hope to accomplish for ChosunIlbo and Chosun Media at large.

“The ALC has given our newsroom great confidence not only in Arc’s technology, but what we can now do with that technology,” said Choi. “We’re in the midst of transforming our business and Arc is enabling us to do that.”

Download the full case study.