Can a Bezos buddy act help fend off Gannett’s bid for Tribune?
"That Arc platform aims to provide the Post, and its growing licensees, a platform to power the modern business. That means individual modules that drive video, mobile, social, user testing, app creation and analytics, among other abilities. Those who have seen it like what they see, how it’s architected for integration and growth, even as they realize parts of it require fuller build-out. Arc takes a cloud-based approach, hosted on Amazon Web Services — yet another leverage of that other little company in which Post owner Jeff Bezos is involved. Read more at niemanlab.org
Arc includes Clavis, “an intelligence layer that drives personalization of both advertising [programmatic and native] and of reader preference,” Shailesh Prakash, the Post’s vice president of product and technology, told me earlier this spring. "