Arc offers an intuitive, comprehensive suite of tools that meet a wide range of digital publishing needs. Manage your digital assets, deploy and test your content across channels, websites and mobile apps, and track performance within a single, easy-to-navigate interface.
Composer is a visual multi-channel storytelling tool that is seamlessly integrated with Arc’s rich photo and video production capabilities. Composer makes enhancing your story with social media, graphics and custom embeds easy and helps creators to meet tight deadlines and embrace a digital-first approach to publishing.
WebSked provides a single view into all the content your organization creates. Its simple tools let you define and create workflows that meet the individual needs of your organization. Keep your content creation plans on schedule with email, Slack and webhook notifications. WebSked is easily tailored to the needs of your organization and its intuitive tools provide you with the timely intelligence needed to locate, assign, edit, schedule and publish content.
PageBuilder allows you to customize and curate the look and feel of your content, microsites and brand pages. Its visual interface and integrated content testing, template management and audience segmentation capabilities help ensure that your audience is getting the best content at the right place and the right time. PageBuilder’s React-based development platform, performance optimizations, out-of-the-box themes, and Akamai’s best-of-breed CDN ensure that your users get lightning-fast experiences.
Arc Photo is a photo asset management system that is fully integrated with Arc’s other content creation tools. With support for batch upload, photo assignments, gallery editing and photographer-friendly curation and editing workflows, Arc Photo means visual assets are always within reach of your storytelling teams.
Arc Video is Arc’s online video platform, designed to quickly publish relevant video content. Arc Video is digital-first, intuitive and user-friendly, and reaches viewers on all platforms, including native apps, mobile web and smart TVs. Arc Video goes beyond the capabilities of a typical video platform, offering a host of live video features like live video clipping, live-to-VOD workflows and FCC-compliant closed captioning, enabling sophisticated online workflows for broadcasters and digital publishers alike.
Bandito provides multivariate content testing as a part of Arc’s content creation tools, allowing tests of headlines thumbnail images, and more. Creating a new content variant can often be done with a click, and the test begins immediately upon publishing. Traffic will be optimized and shifted to the most successful versions of your content based on your defined success metrics. By making testing frictionless and integrated, Arc encourages a culture of experimentation that will drive your business forward.
Arc offers a suite of light-weight advertising delivery tools that optimizes user experience without compromising revenue generation and engagement. With its frictionless integration and lightning-fast ad delivery, Arc’s advertising tools increase viewability while reducing latency to drive higher CPMs.
Arc’s personalization engine utilizes sophisticated AI and machine learning techniques to classify content and create personalized recommendations for your readers. Its hybrid recommendation algorithm is API-based and can drive meaningful engagement through content recommendations anywhere in your website or mobile app.
Arc Subscriptions handles the entire purchase flow including registration, offers, checkout and billing. It allows for the sale of a variety of products, such as digital subscriptions and merchandise, with no additional technical lift. Marketers can quickly launch, test and iterate campaigns to meet their evolving needs.
Contact us today to learn more about Arc and what we can do for your business.